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Handcrafted Watercolor Infused with
Nature's Brilliance

Where alchemy meets art.

Our colors harness the energy of earth’s raw minerals — create magic with every brushstroke.

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about.

Svetlana art designer
about

I’m a designer and artist based in California. My journey to becoming an artist started when I was a child. I could draw all day long and never get tired. Today, that same passion fuels my handcrafted watercolor paint brand, FLO Watercolors, and my intuitive, spiritual art and design projects.

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The Birth of FLO Watercolors

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As an artist, I understand the frustration of working with paints that lack vibrancy, blend poorly, or simply don't feel inspiring. That’s why I created FLO Watercolors — a line of handmade watercolor paints made in small batches with the finest natural pigments and eco-friendly ingredients. Each pan is filled with richly pigmented color, silky blendability, and joyful energy — crafted to help you unlock your creativity and elevate artistic practice.

 

Why Choose FLO Watercolors?

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  • Rich, vibrant colors that bring your ideas to life

  • Smooth application and layering — no chalky texture

  • Eco-conscious materials to support a sustainable planet

  • Handmade in small batches with care and intention

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Whether you're a professional artist or just starting out, these paints are designed to support your unique creative voice.

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My Creative Work & Collaborations

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After a successful career as an art director, I transitioned to freelance work to follow my heart. Now, I split my time between:

  • Creating watercolor palettes for artists worldwide

  • Designing intuitive logos and branding

  • Painting soulful, spiritual artwork

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Collaborations:

Glorka - Handmade ethical clothes promoting holistic life and freedom culture

Next Level People - Concept lifestyle brand for the modern bohemian soul

House of Light - Temple for Awakening Consciousness

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My other projects:

Wwoofs - Passion Project

ArtVenture - Adult Art Camp

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I'm always open to new projects and partnerships — let's make magic together!

contact.

We are going to be good friends, let's chat!

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